Description
We submit a real lead-form inquiry to your store the way a real shopper would — an e-price or inventory inquiry on the form you choose — then audit every response your team sends back across email, phone, and SMS, with a timestamp on every touch.
How it runs: intake → shop setup (website platform, form path, vehicle or offer selection) → submission with full step-by-step capture → response monitoring → reporting.
Monitoring window and response channels are configurable at intake — the standard shop covers 10 business days across email, phone, and SMS.
What you receive
- XLSX report — closing percentages by lead type, response speed, and channel mix.
- PDF report — the same findings in a shareable document for your managers.
- Evidence deck — screenshots, submission timeline, response logs, and coaching observations.
- Response-time log — every touch logged with a timestamp, from first submission to last response.
Your shop is submitted within 1–2 business days of kickoff. You receive an interim snapshot between day 5 and day 10, and your full report at day 30.
What a delivered shop looks like
Sample pages from a completed mystery shop (dealership anonymized):
